Now in its third incarnation, New York International Bridal Week will return to Pier 94 on Oct. 15-17, 2011, once again with the goal of offering a unified shopping experience to buyers while showcasing some of the finest lines in the bridal industry.
During the October Market, New York International Bridal Week will unveil a new Fashion Theater where designers can showcase their collections to buyers and press/media outlets. Located adjacent to the trade show floor and complete with a fashion runway, the Fashion Theater will provide seating in a theater-style for 250 attendees.
In addition, the upcoming October Market will once again feature the Couture Studio, which showcases designer collections.
¡°We have responded to the marketplace and have truly provided a new way for the bridal industry to do business in New York,¡± said Susan McCullough, senior vice president of apparel, MMPI. ¡°Buyers and manufacturers now have an option that no longer requires them to attend several small-scale trade shows in various hotels throughout the city. We have it all in one location with an emphasis on the very finest and best lines and collections in today¡¯s bridal industry. We have finally brought convenience to the bridal market. There is nowhere else to be.¡±